That was huge – we had to get the underpinnings right and late 2012 we started working on the Zen processor and it takes 5 years to get a new CPU design- a new microarchitecture out there.Īntony: It’s amazing you started working on Zen all the way back in 2012 for a 2017 launch and I’m sure plenty of people didn’t know that. We started right away – putting all the building blocks together we called it the Infinity Architecture – we started that all the way back Q1 in 2012. You did mention it took a few years to turn things around and, well, that’s what differentiates us from a software startup. MORE FROM FORBES AMD Ryzen Threadripper: The Fascinating Story Behind The Processor That Beat Intel By Antony Leather The surgery you’re doing in meeting this goals – it wasn’t for everyone, but so many of the key leaders and innovators stayed and they’re the real story of AMD and this turn around. I really can’t say enough on the talent at AMD, but I mean not everyone stayed. What a huge opportunity and the key thing was bringing the leadership together and aligning with them on this vision of how we could reset that engineering approach. To bring the CPU roadmap back to leadership computing capability and really make sure we revamp the engineering processes so AMD could be there each and every product cycle and be dependable, on time and with the quality and innovation it’s been famous for. The challenge was to bring all of that together. It’s brought competition and innovation to the table with with its acquisition of ATI in 2006, it brought on a strong graphics capability. The talent at AMD was unparalleled and the company is 50 years old. Mark: Well Antony, what attracted me to joing AMD it was really the opportunity of a lifetime. Can you tell us a bit more about you achieved that?ĭr Lisa Su, AMD CEO launched the Zen architecture and Ryzen CPUs in 2017 AMD I think everybody is interested in how things were turned around both in terms of amd's goals and its internal culture to go from that time in 2011 to the launch of the Zen architecture in 2017. MORE FROM FORBES Intel Core i7-12700K Vs AMD Ryzen 7 5800X: Which Should You Buy? By Antony LeatherĪntony: I’m very envious you got in there a few years before me to see all that! I think it's no secret to anybody that AMD wasn't particularly competitive when you joined it in 2011 and it was a full six years before we'd see the launch of the Zen architecture and ryzen CPUs. We’re also building what we think will be the worlds biggest super computer with over one Exoflop of computing capabilities. I then had a stint at Cisco working on routing and switching technologies and then 10 years I joined AMD as CTO and our products span PCs to intense graphics and gaming to super computers. Personal computing was then in your pocket. Steve Jobs then recruited me to run iPod and iPhone where I worked on the iPhone 3 and 4 series and just like at IBM, it was all about bringing the hardware and the software together. (Photo by Justin Sullivan/Getty Images) Getty Images 2010 Apple World Wide Developers conference Jin San Francisco, California. Apple CEO Steve Jobs holds the new iPhone 4 after he delivered the opening keynote address at the.
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